Here are ten big picture ideas that relate to creativity and innovation:
(1) Mess = Normal = Reality. Rationality = Delusional. Non-linearity = Life 101. (Design accordingly!).
(2) Failure = Normal = Good. ("Reward excellent failure. Punish mediocre success." "Fail faster. Succeed sooner." "Fail. Forward. Fast.").
(3) If "they" agree with you—then you're on the wrong path.
(4) Pitiful performance of Huge Companies. Need C.D.O./Chief Destruction Officer.
(5) Built to last." Why??? Instead: Built to change the world.
(6) People first! People Power!
(7) Aesthetics! Beauty! Grace! (Design primacy.)
(8) EXCELLENCE. ALWAYS.
(9) Educate for Risk-taking, Creativity, Independence.
(10) B-Schools suck. Teach all … except what's important. D-School = Cool.

