With so much change going on in media, it's hard to tell who's your friend or your enemy. Having a good strategy for dealing with others who could either be a great partner or a fierce competitor is crucial for many startups, as we saw with PayPal and Zingy. A few weeks ago at an event put on by The Week, I heard WPP chairman and CEO Sir Martin Sorrell use the perfect term to describe such a relation (in this case referring to Google): frenemy.
If Sun-tzu was right that you should keep your friends close and your enemies closer, then what should you do with frenemies? Smart entrepreneurs should at least start recognizing who their frenemies are. To give them a push, I just created an entry in Wikipedia for Frenemy.
The short definition : A frenemy refers to a company that can be both a partner (customer, vendor, etc.) and a competitor at the same time. These type of relationships grow more common in times of great change and make for uneasy relations.
Read at : http://en.wikipedia.org/wiki
Gut!
Rédigé par : berlin | 27 février 2009 à 16:30
ton article est interessant, & ta facon de persenter les choses originale. bravp :)
Rédigé par : wikipedia | 25 mars 2009 à 06:54