Internet Marketing Design Innovation ...

Les formulaires on line, repoussoir de l'achat en ligne

lu dans : http://www.ecommercevad.fr/Home.asp

La faute aux formulaires ? C'est à tout le moins ce que laisse entendre le résultat d'une étude signée OpinionWay et commanditée par Valtech, cabinet de conseil diédié au e-Business. Le but de cette enquête était de mieux cerner les difficultés rencontrées par les internautes face aux formulaires à remplir au moment de passer commande sur un quelconque site marchand. Il en ressort que la moitié des intentionnistes à un achat en ligne, soit 49 %, renonceraient à concrétiser cet achat précisément en cours de rédaction du dit protocole.

Pour 41 % des sondés, la procédure est trop longue donc dissuasive, 18 % du panel incriminant le manque de clarté de la plupart des formulaires de commande. Autres faits révélateurs : 19 % des internautes jugent bien trop personnelles les informations requises par les sites marchands. Enfin, si 25 % ne parviennent pas à identifier leurs erreurs en cours de rédaction, 17 % des sondés incriminent le manque d'information suffisante pour compléter le formulaire au moment de la connexion.

Conclusions d'OpinionWay : des efforts restent à accomplir pour fluidifier ce processus, point de passage obligé lors de l'établissement d'une relation entre un site marchand et un client. Faute de quoi, les internautes ne manqueront pas de sanctionner immédiatement la négligence de l'annonceur. Solutions ? Que les marchands se rassurent, elles existent, notamment chez Valtech qui leur propose d'optimiser les formats des champs de saisie ou encore, de mieux gérer les messages d'erreur afin de maximiser leurs investissements sur Internet.

Are geeks dumb ?

www.p2pnet.net News:- "They're geeky, but they don't know what to do with their geekdom."

Wa?

That's what Sacramento State communications studies professor Barbara O'Connor says about some students with pocket computers.

And, "They're very good at typing in and using the Internet, but they don't always understand what they get back," says Linda Goff, head of instructional services for the California State University, Sacramento library.

Both are quoted in an E-Commerce Times story which goes on that in a recent nationwide test on technological "literacy," when it came to students' ability to use the Net to complete class assignments, "only 49 percent of the test-takers correctly evaluated a set of Web sites for objectivity, authority and timeliness" and, "Only 35 percent could correctly narrow an overly broad Internet search."

CSU is now considering adding a mandatory assessment test on technological literacy for all freshmen, much as it has required English and math placement tests since the 1980s, adds the story.

A geek is someone who's, "chosen concentration rather than conformity," says the Jargon File, "one who pursues skill (especially technical skill) and imagination, not mainstream social acceptance.

"Geeks usually have a strong case of neophilia. Most geeks are adept with computers and treat hacker as a term of respect, but not all are hackers themselves - and some who are in fact hackers normally call themselves geeks anyway, because they (quite properly) regard 'hacker' as a label that should be bestowed by others rather than self-assumed."

Campagnes de Marketing Direct ?

Pour préparer sa campagne de Marketing Direct une seule adresse www.cartegiedirect.com .

Disponibles en temps réel avec achat online et devis gratuti plus de 20 millions d'adresses BtoB et BtoC.

Random ideas on innovation

Lu dans : http://www.innovationtools.com/Articles/ArticleDetails.asp?a=251

• Overcoming the "why bother" syndrome
• Assess your corporate culture before embarking on an innovation initiative
• Clear the path for innovation to happen
• Process and attitude are critical to the success of innovation
• The democratization of innovation
• Technology as an amplifier for innovation and collaboration
• Focus on people who want to be innovative
• What’s needed? A thinking workforce
• It’s all about people
• Three diverse innovation lessons
• The growing importance of intellectual property
• Frame challenges in terms of desired outcomes
• Enthusiastic leadership is critical to innovation success
• The balanced brain approach to innovation
• Don’t rely on e-mail to solicit and gather ideas
• Innovation is all about the journey
• Innovation must be codified
• Innovation is like cooking
• Become a better information manager to innovate better
• Help others to develop their creativity
• Effective innovation is all about balance
• Encourage ideas from your team members
• You don't need to own the expertise
• Innovation and knowledge creation
• The incredible power of "what if..."
• Innovation vs. creativity
• "It" is in all of us
• Getting the idea is easy; improving it is hard work
• Innovate the way in which you think
• Force-fit metaphors to develop breakthrough ideas
• Look for simple yet innovative problem-solving methods
• Passion is the linchpin to innovation
• Recognize that everything can be improved
• Innovation must be part of the organization's DNA
• Help people understand the need to change
• Innovation must be everyone's job
• Look outside the company for great ideas
• Innovate at the intersections of disciplines
• See the world from the customer's point of view - before you innovate
• Spend more time clearly defining the problem
• Develop a "creating community"
• Know the customer
• Five rules for successful innovation
• Never stop questioning and changing
• Resurrection of the Chief Innovation Officer
• Properly frame innovation challenges, identify all stakeholders
• 2006: A turning point for open innovation
• Trust is critical to innovation
• Embrace the values of innovation
• Don’t pigeonhole innovation!
• Never forget the power of questions
• Never stop learning about innovation
• Companies are gaining momentum in breaking down barriers to innovation
• Use customer communities to innovate

The Google Brilliance applied to Newspapers and Local Media

Comment la presse peut réussir sur Internet ?

Quelques idées de M. Cuban http://www.blogmaverick.com/2006/11/27/the-google-brilliance-applied-to-newspapers-and-local-media/

" From the outside looking in, I think newspapers and any local media organizations have to make a stand and go where you are strong and that is in face to face selling and knowing your market better than anyone. You have a local salesforce, they wont. However, you can create self service publishing and ad buying comparable to theirs that is geared towards your market, and complements your face to face selling. You might not be as efficient in monetization as Google, but most of your customers will never know the difference. All they will know is that you have earned their trust as the company that handles all their advertising and website ad publishing needs so that they can focus on selling Pizzas, laser surgery and cars. That is huge for any small business. "

Youtube c'est vraiment du User Generated Content ?

Un post interessant de Mark Cuban sur le sujet :)

Si ont regared le TOP 20 des vidéos les plus regardés sur le mois décembre seulement 3 sur 20 sont produites par les internautes, les autres c'est de la PUB.

Alors Youtube c'est un formidable support de PUB ou 1 site communautaire ?

Ebay Architecture

Intéressant .... comment tourne EBay

Téléchargement eBaySDForum2006-11-29.pdf

IPOD Christmas ?

A few days ago we noticed that there was a serious performance problem affecting the Apple iTunes store. Our speculation was that perhaps the iPod was selling much better than analyst predictions. A gentle reader chided us for being in a reality distorted field, for not criticizing Apple’s lack of planning. I admit to an eggnog-induced momentary lapse of snarkiness, but our reader was right. What were they thinking in Cupertino?

Maybe not a super iPod christmas, that was clear. It seems even they were unprepared for what was to come. According to Hitwise:

The market share of visits to the Apple Store (store.apple.com) showed an increase of 110 percent when comparing Christmas Day 2006 to 2005.
The Apple Store was the fourth most visited website in the Hitwise Retail Index on Christmas Day 2006.

“For the third holiday season in a row, the iPod has been the must-have Christmas gift,” said Bill Tancer, general manager of global research at Hitwise. “Competitive offerings have not yet succeeded in capturing the attention of music listeners, and the surge in visits to the Apple Store shows that iPod owners are also engaged in filling and accessorizing their new devices.”
Les Posen, who often writes insightful commentary about all things Apple, was one of the few who was unrelentingly optimistic about iPod’s chances this holiday season. On Dec. 26, he noticed that:

“Seven out of 20 searches on Google that came to my site were about using iTunes Music cards… So, I’m guessing - interpolating - these cards were huge stocking-stuffers this year, and perhaps many people were “gifted” with the less expensive iPods, like Shuffles and Nanos, together with iTunes cards.”
So did you get an iPod as a gift this Christmas

Lu dans GigaOM

web trends 2007

From Alex Barnett :) http://www.alexbarnett.net/blog/

" Great post and lots covered, so I'd like to comment on some of Read/Write Web's crystal ball gazing relating to web development.

"RSS will go mainstream in a big way"

It's funny, but we've been saying this for years now. However, with the integration of RSS in IE7, Vista and Office 2007 and other mass-use consumer products, it might actually happen (even if users don't realize they are using RSS). Arguably, it has already gone mainstream in the online publishing world and web development space - almost every commercial site I've visit these days provides RSS feeds.

"structured data will be a big trend next year"

Beyond the reasons given (such as microformats), a key driver to a more structured web of data is the increasing availability of web APIs into the content and data sitting on the network. Many of the APIs are not just exposing functionality...These web Content and Data Programming Interfaces will continue to be key feature of the modern commmercial internet. By the way, I don't think Google's recent decision to deprecate their API is a sign of things to come (what an opportunity for Yahoo! and Live Search! ) - this is counter to the megatrend.

So, more APIs = more structured data on the web. And the more structure there is to the data on the web, the more semantic the web will become, another trend R/WW sees for 2007. But it is still early days...I agree with Dan Farber's take on the Semantic Web for 2007:

"the Semantic Web is going to be an important element in the evolution of the Web, but next year will still be about planting seeds, not harvesting crops."

"The consumerization of the enterprise trend will start to infiltrate corporate IT"

Dion Hinchcliffe's review of Enterprise 2.0 in 2006 sums up the progress made this year and highlights some of the cultural issues inloved here. I agree with R/WW and Dion that we'll continue to see the technologies and trends of the consumer web bleed into the behind-the-firewall space. Specifically, more lightweight development and web orientated design patterns (such as REST) will rise in popularity amongst the professional developer community in the coming year. Devs are lazy - they really do want to do more with less and do it quicker.

"Rich Internet Apps will be a major force in 2007"

Yup, but still early days here. As I understand it, the RIA meme has the Occasionally Connected Computing (OCC) theme running through it - think of this as hybrid of desktop / web apps. I think the buzz will certainly be there for RIA in 2007 but it will take time (years) for development tools that enable these scenarios to become even close to mainstream for the developer communities. Lots of experimentation, no doubt, but the number of implementations will be few and far between compared to the progress in the delivery of rich experiences delivered purely via the web. Ajax for 2007 - my bet here is that pure play brower-based app development will be the winner of 2007, 2008 and 2009 :-) "

Joyeux Noël !!!

Feliz NATAL !!!!

JOYEUX NOEL !!!

MERRY CHRISTMAS !!!

Voila c'est fait ;)