" The Future of News: How to Survive the New Media Shift
News organisations cannot continue to ignore the global shift from institutionally controlled media to user controlled media. They have to redefine their processes and face the obvious question: Do we still need old media for news?
Traffic New Media 06/07:
Clear upward trend
Traffic Old Media 06/07:
Clear downward trend
A) Enter
»A good newspaper is a country speaking to itself.« These are not the words of Internet junkie high on Web 2.0. This is arthur miller, defining newspapers back in 1961. If Miller is right about news being a conversation, the obvious instrument for organizing this conversation is the Web. It is fast, it is versatile and it is conversational in its nature.
There are obvious signs that the shift in the usage of media is irreversible. While the access statistics of social media sites are going through the roof, Newspapers loose readers online and offline. Young people read more but read less printed materials. Ad revenue prognostics for the Internet point to stupefying future while all other media are feeling the pressure already. In a special edition on the decline of printed news The Economist stated that »the most useful bit of the media is disappearing. A cause for concern, but not for panic.« Given that it’s never time to panic, the question is: Concern for whom? For the reader or the publishing houses?"
Read it all : http://www.informationarchitects.jp/the-future-of-news-how-to-survive-the-new-media-shift
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