Internet Marketing Design Innovation ...

Social Computing, Social Networking ?

"Many companies approach Social Computing as a list of technologies to be deployed as needed — a blog here, a podcast there — to achieve a marketing goal. But a more coherent approach is to start with your target audience and determine what kind of relationship you want to build with them, based on what they are ready for. Forrester categorizes Social Computing behaviors into a ladder with six levels of participation; (...)"

http://www.forrester.com/Research/Document/Excerpt/0,7211,42057,00.html

Social Networking takes over Porn

" An interesting statistic from this week's print version of The Economist: social networking sites will soon overtake porn as the most visited properties on the Web in the U.S. " via http://www.bokardo.com

SEM infos and advices

All good stuff to know and read :

http://searchengineland.com/070426-161819.php

Google Brand Value

According to Millward Brown the G-Brand is worth more than 66,4 Billions dollars in a mear 8 years of existence.

Adwords and Crime

" Google's keyword advertising program is being exploited by cyber criminals, according to security firm Exploit Prevention Labs.

The crooks are purchasing adverts that relate to legitimate businesses and then redirecting unsuspecting users to sites that attempt to install malware on the user's computer. "

This is something brands need to be aware off

Read it all : http://techdigest.tv/2007/04/google_adwords.html

UGC helps conversions cost

" On average, user-generated content (UGC) sites provide a lower cost per conversion than non-UGC sites. That's the surprising finding from a new study published today by BlueLithium Labs, the research division of ad network BlueLithium.

Questions about the brand risk of running ads within or adjacent to user-generated content have been debated extensively in the advertising trade press. However the issue of whether user-generated content Web sites perform as well as editorial Web sites for marketers has not been explored. BlueLithium had, in fact, received queries from its own marketing clients regarding the price performance of UGC vs. non-UGC Web sites, so to help answer that question for its clients, the company undertook a thorough, unbiased, nine-month quantitative study. BlueLithium Labs analyzed the performance of campaigns that included 716 ads and more than 1.7 billion ad impressions between August 2006 and April 2007. The study focused on two key factors: the number of conversions registered for each campaign and the cost of the media. "Conversions" included a range of actions such as completing an online purchase, registering for a program, signing up for a service or requesting more information. By dividing the number of actions by the cost of the media, the study arrived at a "cost per conversion" for each campaign. It's this "cost per conversion" that marketers use to determine the bottom line effectiveness of any media, and thus the metric that was used to evaluate the effectiveness of UGC vs. non-UGC sites. "

Read it all : http://www.marketwire.com/mw/release_html_b1?release_id=242764

French elections comparaisons

Thanks to www.lemonde.fr :)

French Elections

Its supposed to be :

Sarkosy and Segolene

The different polling instutes differ on the % but they all agree with the outcome

FRANCE - Voici les premiers chiffres articulés à 18h par des sources proches du QG de l'UMP.

PREMIERES ESTIMATIONS (18h20):

Selon les bruits qui circulent au QG de Nicolas Sarkozy, le candidat de l'UMP arriverait en tête avec 30% des suffrages, devant Ségolène Royal (23%), François Bayrou (17%) et Jean-Marie Le Pen (13%).

Selon un autre sondage de l'institut CSA réalisé, lui, à la sortie de l'isoloir, les deux favoris sont à égalité, recueillant tous deux 26 % des voix. Le candidat de l'extrême droite Jean-Marie Le Pen recueillerait 17 % des voix, contre 16 % au centriste François Bayrou.

Selon l'Institut Ipsos, M. Sarkozy arrive en tête avec 27,5 %, contre 26 % à Mme Royal. Jean-Marie Le Pen recueillerait lui 17 % contre 16 % à M. Bayrou.

Myspace Hurts me 2

"Jimmy Wales, founder of Wikipedia, is an internet purist. He's kept the online encyclopedia free of advertising, and community-owned, rather than cash in on the site's gigantic commercial potential. He's not only holy; he's holier than thou, and certainly than News Corporation's Myspace. "There's way too much advertising and they're not really respecting their own community," the Wikipedia leader told a South African journalist. The messy social network site "hurts" his eyes. Let's get it straight: the Wikipedia founder is the Mahatma Gandhi of the internet, and any advertising at all hurts his eyes, even something as innocuous as a Google search box on Wikipedia. "

Via : www.valleywag.Com

Design or not ?