YTube case study

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" YouTube Case Study: Widget marketing comes of age
written by Deepak Thomas and Vineet Buch, posted on March 18th, 2007
This week’s case study was co-authored by guest writers Deepak Thomas and Vineet Buch.

Deepak is an MBA student at the University of Chicago. He previously worked at Oracle for 10 years in engineering and product management roles. He is currently looking for summer internship opportunities at early-stage Venture Capital firms. He may be reached at deepakthomas (at) gmail.com.

Vineet Buch is a Principal at BlueRun Ventures, where he focuses on consumer Internet, mobile services, and enterprise software, and on BlueRun Ventures’ investments in India. Immediately before joining BlueRun in 2005, Vineet co-founded Riya. Vineet authors his own blog, Venture Explorer.

Why profiled on Startup Review
YouTube, one of the most successful exits of the Web 2.0 era, needs little introduction. YouTube’s single biggest contribution is that it brought into the mainstream the concept of sharing videos online. YouTube shot into limelight when Google acquired it in Oct 2006 for $1.65B (in stock), the largest exit for a consumer Internet company in 2006 and Google’s biggest acquisition to date. On a typical day, over 100 million video streams are watched on YouTube.

A few notable statistics on YouTube at the time of the acquisition:

• Fastest growing website in Internet history
• On average 100 million videos streamed per day
• 65,000 new video clips are uploaded every day
• More than 13 million unique visitors per month. An average user spends 30 minutes on YouTube and most uploaders are repeat visitors themselves.
• 58% of Internet videos are watched on Youtube
• 20% to 30% of traffic volume is from the US
• Wide range of user demographics, however the largest segment of users is the 18 to 35 year-olds.
• 30% to 40% of the content is copyrighted. There is a clear correlation between eyeballs and copyrighted content.

Interviews conducted: Interviews and public presentations by YouTube employees were used to compile this report
"

Read it in full : http://www.startup-review.com/blog/youtube-case-study-widget-marketing-comes-of-age.php

Comments

[Rédigé par : berlin]

Gut!