Are you what you Surf ?
Can you be traced and mesured just be simply checking the sites you visit ?
If you search "Paris Hilton", go visit yoox.com and read the www.publico.pt who are you or even better what kind of a consummer are you ?
This is the internet so everything is just one click a way and even if people tend to avoid clicks on ads i think that people tend to do more and more of spontaneous clicks - You just browse the WEB from blog to search engines to brand sites to search engines back to advertising then to SPAM emails.... its just an endless circle ...
The Web is about linking the dots between you, what you are and a given timeframe... I seek something now but i'm sure to seek something else later on... time counts as Ortega y Gasset could say :)
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