Alexa Updates Its Web Rankings - Still Not Good Enough
What other solutions do we have to mesure a site performance and compare it with others ?
When will Google launch their own thing ?
'
Amazon-owned Alexa has announced a major update to its 10 year old web ranking system. Previously, Alexa's rankings were based solely on data collected from the downloadable Alexa Toolbar, but now the company is aggregating data from multiple sources. That's good news, but it may be too little, too late for a company whose rankings have faded in relevance in recent years.
Alexa launched its web site rankings in 1998 based on data from its toolbar software. In the late 90s and early part of this decade, Alexa was more or less the only place people could turn for public ranking data on the web at large, and so their rankings -- though often times inaccurate -- were widely quoted. At the time, unless you wanted to pay for data from firms like Nielsen, comScore, or HitWise, it was Alexa or nothing. Alexa rank became a metric that people actually paid attention to and took seriously.
But in recent years, that has changed. Alexa now faces competition from Compete, which launched a similar public service in 2006 (our coverage), and from Quantcast, which was founded in 2005. Both of those companies gather data from numerous outside sources and their rankings are generally seen as more accurate than Alexa's.".
Commentaires