There are always different ways of presenting what you do on any business, what is your business but what amazes me the must is how easy to mistake your products with the goal of your business.
A hair dresser - the business is to not to cut hair (thats what they need to do) but to make people feel better by the fact that you cut their hairs - the feeling better is the most important thing, the why they come back
Amazon to name a good exemple for me - yes, they sell books and tons of other stuff but their business is not the products but making it easy to buy for people that don't want to go to physical stores, they are to some extent the catallogue sellers of the beginning of the century.
What other examples do you have?
I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.
Sharon
http://www.autoloans101.info
Rédigé par : Sharon | 20 novembre 2008 à 05:31