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Photobucket revenues

Here are the numbers of the revenu stream :

And here are the ones for the traffic (from http://wwww.compete.com ) so we can do some math :

eu tb

• Page Views per visit = 12.1
• Visites per Month = 97 Millions
• Visitors per Month = 25 Millions

Thus we get the following figures :

• Page views per month = 1 174 Millions
• Page views per year = 14 008 Millions

When we cross that with the estimated revenus we get :

• A CPM of 2 $
• ARPV (average revenu per visitor-advertising) 0,0075 $

So if you Web 2.0 plan is all about Adsense and Ouverture you know the secret just do plenty of page views.... i mean plenty :)

Google a Money machine

"We learned the fundamental law of Supply and Demand in Economics 101. The textbooks explain that shifts in demand cause corresponding changes in supply. No matter what the changes are, the point where the curves intersect sets the price of the good or a service. This law provides a powerful explanation for how markets come to equilibrium. But this law makes important assumptions which are often overlooked - that supply and demand are treated as flexible and having unlimited quantities. In the real world this is simply not the case, because of the laws of physics.

However the Internet, because it does not have geographical restrictions, changes the rules once again. So in this post, we look at some different types of supply / demand scenarios. Our conclusion (sorry to ruin the ending) is that

Google is the ultimate money making machine on the Internet. Now let's find out why... How Things Work in the Physical World A classic example in the physical world, and perhaps the earliest example of urban business, is the mom and pop grocery store. Since Mom and Pop are mere mortals, their daily output is fixed. This simply means there is a physical limitation on how many customers they can serve. Hence, the supply is limited. Also, because it is a physical store, there are only so many people who can come to it - regardless of how good their stock is.

Geographical locality implies limited demand. All of these physical limitations are bad news for mom and pop. No matter how hard they work, their revenues will peak and max out after they get to maximum efficiency at what they do.

 

"

Read it all : http://www.readwriteweb.com/archives/google_the_ultimate_money_making_machine.php

Moves on the Email Market

" Digital marketing firm Acxiom Corp. acquired Internet personalization firm Kefta in a move that will combine personalization features across digital channels.

Kefta, San Francisco, will become part of Acxiom Digital, Acxiom Corp.'s business unit. This will allow Acxiom integration with Kefta's platform that helps marketers deliver personalized marketing messages in real-time on Web sites, search engines, banners and e-mails.

“Our vision for years has to become the platform of choice for integrated digital marketing, specializing in one-to-one personalized communications,” said Kevin Johnson, leader of Acxiom Digital, San Mateo, CA. “Kefta is able to personalize interaction from the very first click and drive communicators based on that profile.”

In the deal, whose terms were not disclosed, Kefta will keep its name and offices.

Acxiom’s clients such as Marriott, Gap Inc. and Hewlett-Packard will have access to the personalization systems that come out of the merger "

Read it all : http://www.dmnews.com/cms/dm-news/e-mail-marketing/40629.html

Business shift

" The Future of News: How to Survive the New Media Shift

News organisations cannot continue to ignore the global shift from institutionally controlled media to user controlled media. They have to redefine their processes and face the obvious question: Do we still need old media for news?

Traffic New Media 06/07:
Clear upward trend

Traffic Old Media 06/07:
Clear downward trend

A) Enter
»A good newspaper is a country speaking to itself.« These are not the words of Internet junkie high on Web 2.0. This is arthur miller, defining newspapers back in 1961. If Miller is right about news being a conversation, the obvious instrument for organizing this conversation is the Web. It is fast, it is versatile and it is conversational in its nature.

There are obvious signs that the shift in the usage of media is irreversible. While the access statistics of social media sites are going through the roof, Newspapers loose readers online and offline. Young people read more but read less printed materials. Ad revenue prognostics for the Internet point to stupefying future while all other media are feeling the pressure already. In a special edition on the decline of printed news The Economist stated that »the most useful bit of the media is disappearing. A cause for concern, but not for panic.« Given that it’s never time to panic, the question is: Concern for whom? For the reader or the publishing houses?"

Read it all : http://www.informationarchitects.jp/the-future-of-news-how-to-survive-the-new-media-shift

Print is dead ?

" Print News is Dead, Long Live Print News!
Monday, March 26th, 2007;
-- Andy Beal |

Did you enjoy the spring weather this weekend? If you were outside for most of the weekend, you likely missed the debate on the future of print news, started by a rumor from Tim O’Reilly.

I’m hearing rumors that the San Francisco Chronicle is in big trouble. Apparently, Phil Bronstein, the editor-in-chief, told staff in a recent “emergency meeting” that the news business “is broken, and no one knows how to fix it.” (”And if any other paper says they do, they’re lying.”) Reportedly, the paper plans to announce more layoffs before the year is out.

That started a huge debate with many bloggers discussing whether print news is dead or not.

Mathew Ingram from Toronto’s The Globe and Mail suggested it’s mixed news for print…

…plenty of people are also getting their news from free papers, which have been growing at an incredible rate. That definitely means trouble for the newspaper industry’s current business models, but not necessarily for print itself. But there are still hundreds of millions of people subscribing to newspapers, and likely will be for decades, even if that number decreases.

Robert Scoble believes that his “son would never subscribe to, nor read, a newspaper” and doesn’t hold out much hope for newspapers"

Read it all : http://www.marketingpilgrim.com/2007/03/print-news-is-dead-long-live-print-news.html

Understanding Youtube

"YouTube Case Study: Widget marketing comes of age
written by Deepak Thomas and Vineet Buch, posted on March 18th, 2007
This week’s case study was co-authored by guest writers Deepak Thomas and Vineet Buch.

Deepak is an MBA student at the University of Chicago. He previously worked at Oracle for 10 years in engineering and product management roles. He is currently looking for summer internship opportunities at early-stage Venture Capital firms. He may be reached at deepakthomas (at) gmail.com.

Vineet Buch is a Principal at BlueRun Ventures, where he focuses on consumer Internet, mobile services, and enterprise software, and on BlueRun Ventures’ investments in India. Immediately before joining BlueRun in 2005, Vineet co-founded Riya. Vineet authors his own blog, Venture Explorer.

Why profiled on Startup Review
YouTube, one of the most successful exits of the Web 2.0 era, needs little introduction. YouTube’s single biggest contribution is that it brought into the mainstream the concept of sharing videos online. YouTube shot into limelight when Google acquired it in Oct 2006 for $1.65B (in stock), the largest exit for a consumer Internet company in 2006 and Google’s biggest acquisition to date. On a typical day, over 100 million video streams are watched on YouTube.

A few notable statistics on YouTube at the time of the acquisition:

• Fastest growing website in Internet history
• On average 100 million videos streamed per day
• 65,000 new video clips are uploaded every day
• More than 13 million unique visitors per month. An average user spends 30 minutes on YouTube and most uploaders are repeat visitors themselves.
• 58% of Internet videos are watched on Youtube
• 20% to 30% of traffic volume is from the US
• Wide range of user demographics, however the largest segment of users is the 18 to 35 year-olds.
• 30% to 40% of the content is copyrighted. There is a clear correlation between eyeballs and copyrighted content.

Interviews conducted: Interviews and public presentations by YouTube employees were used to compile this report.
"

Read it all : http://www.startup-review.com/blog/youtube-case-study-widget-marketing-comes-of-age.php

BtoB SEO

" Differences between B2C and B2B SEO
To date, most adopters of search engine optimization have been B2C companies operating in an e-commerce environment. However, as business-to-business marketers recognize the potential of search, many are seeking ways to implement an effective B2B search engine optimization strategy. To be successful, however, one needs to understand the critical differences between B2C and B2B SEO, and their implications.

A Difference in Goals

While the ultimate goal of both B2C and B2B marketing is to create a sale, the goal of B2B search engine optimization couldn’t be more different than its B2C counterpart. SEO’s goal in the B2C environment is usually to generate an online sale in a single visit. Ideally, searchers find a high-ranking site in the search engine results and navigate quickly from the landing page through a prescribed channel, ultimately through the shopping cart and checkout process.

This, however, is unrealistic for most business-to-business marketers, whose products and services are generally not acquired in an e-commerce environment. The goal of search engine optimization for most B2B marketers is not an immediate sale, but rather inclusion in the consideration set, the short list of preferred suppliers from which the ultimate provider will be selected. Conversion in the B2B realm is usually not immediate; nor does conversion typically occur online. In B2B search engine optimization, getting found is merely the beginning.
"

Read it all : http://www.francis-seo.com/white-papers/premium/b2bvsb2c.php

BtoB Marketing

Blog list and links :

http://blog.marketo.com/blog/2007/02/big_list_of_b2b.html

Email BtoB stats and ideas

Read it all : http://www.mailchimp.com/resources/email_marketing_benchmarks.phtml

" Average Email Campaign Stats of MailChimp Customers by Industry
Type of Company Open Rate Click Rate Soft Bounces Hard Bounces Abuse Complaints Unsubscribes

WEIGHTED AVERAGES1 17.76% 14.56% 3.16% 4.25% 0.04% 0.12%
* A lot of creative agencies use MailChimp to send email campaigns on behalf of their clients. So open rates for these company types is probably more of a reflection of all their clients' open rates.

1 The "Weighted Average" figures come from a very large proportion of campaigns from customers who classified themselves as "Other

Tips for improving your stats
Here are some useful tips from the MailChimp Resource Center for improving your email campaign performance

Boring works best. When you write your subject line, don't sell what's inside---tell what's inside. Read our study on writing effective subject lines.
If you want people to open your emails, you need to get past their spam filters first. Avoid using spammy keywords and phrases, and avoid using ALL CAPS or too many exclamation points. The best way to avoid spam filters is to learn how they work.
Too many hard bounces is a sign of an old, stale list. People change email addresses every few months. Make sure you keep in touch with your list regularly (at least once a quarter) so they can stay subscribed to your list.
Soft bounces usually mean the recipient is "temporarily unavailable." Maybe they're on vacation or their mailbox is full. You can keep those emails and re-try them later (MailChimp auto-cleans soft bounces after 5 failed campaigns).
Hard bounces mean an email address failed. Maybe it no longer exists, or maybe someone typed their email wrong when they subscribed to a list. But hard bounces might also be spam filter rejections. If you see an abnormally high number of bounces after a campaign, you should read your bounce back records for any messages or "clues" from spam filters (here's how in MailChimp).
Abuse complaints happen when recipients click the "This is spam" button in their email programs. That usually means they don't remember you. Make sure your "From:" and "Subject" contain your company name (so they'll instantly recognize you). Here are more tips for preventing spam complaints.  "

PageViews battle

Via Mashable.com

" There were protests from Yahoo in December 2006 when ComScore released stats showing that MySpace was “bigger” than Yahoo’s properties. The Associated Press put out an article entitled “MySpace Tops Yahoo in Web Traffic for First Time”, although they did concede that the stats could be misleading.

The problem, of course, is that MySpace is a pageview factory, while Yahoo is trying to improve the user experience through the use of ajax, which reduces the number of pageviews per user. Stat companies rarely admit their stats are wrong, but ComScore had the guts to change direction: we got a press release to say they’ve created a new “Visits” metric for measuring user engagement.

They’re now measuring the “average visits per visitor” and unique visitors. They’ve also been fairly apologetic to Yahoo, emphasizing the effect that ajax had on Yahoo’s rank in particular. And the change in positions is pretty startling for the month of February 2007: Yahoo comes first using both visit-based metrics, while Fox/MySpace drops to 6th place in uniques during February 2007. It comes in 7th for average visits per visitor

"