Internet Marketing Design Innovation ...

Innovation, business and newspapers

On how Newspapers can (should) adapt:

"The level of innovation happening on the production and funding side of the equation needs to be matched by innovation on the revenue side. Unfortunately, I have observed five fatal flaws in generating revenues that will lead local Internet plays to fail as many before them have. These are entirely avoidable but most are falling into these traps. Laid out below are the flaws and a high-level summary of how to avoid those fatal flaws"

The full article: http://newsosaur.blogspot.com/2009/01/five-fatal-flaws-in-local-internet-ad.html

Super OBAMA

PtoP Lending : Smalva goes into Poland

http://www.wiseclerk.com/group-news/services/smava-expansion-p2p-lending-poland-interview/

Abstract

" *P2P-Blanking.com:* Mr. Artopé, why has Smava chosen Poland as target market for the international expansion?

*Smava:* For several reasons. Poland is a fast growing economy with approx. 40 million residents. In Poland the span between deposit rate and base rate is very high - approx. 15 percent. Therefore the smava marketplace will be very attractive for polish customers right from the beginning. And regulation in Poland does not require a bank for the p2p lending model. This keeps transaction costs very low.** "

The Iphone Killer from Palm

Well....

You can read more about it here:

http://tech.yahoo.com/blogs/patterson/32611

Google Eric Schimdt on Newspapers

" *How about just buying them?*

I don't think our purchasing a newspaper would solve the business problems. It would help solidify the ownership structure, but it doesn't solve the underlying problem in the business. Until we can answer that question we're in this uncomfortable conversation.... The fundamental question you're asking is, Why does Google not write large checks to newspapers? We're careful at Google with our money. We write large checks when we have a great strategy. And we don't yet have that strategy "

The video here : http://www.youtube.com/watch?v=rD_x9LW5QRg&feature=PlayList&p=5EDAB37EA1823E58&index=1

Social Media for Publishers

http://www.slideshare.net/chrisbrogan/social-media-for-publishers-presentation

2009 (not so smart) Predictions

Safe Predictions for 2009 : 

1. Facebook will become a Mainstream application

 2. Google revenues will continue to grow - when each $ counts you go with the $ you can mesure

 3. Yahoo will be bought

China land of New Bizz

Nice exemple of Marketing in China ...

Happy New Year

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What is the difference between a business strategy and customers needs

There are always different ways of presenting what you do on any business, what is your business but what amazes me the must is how easy to mistake your products with the goal of your business.

A hair dresser - the business is to not to cut hair (thats what they need to do) but to make people feel better by the fact that you cut their hairs - the feeling better is the most important thing, the why they come back

Amazon to name a good exemple for me  - yes, they sell books and tons of other stuff but their business is not the products but making it easy to buy for people that don't want to go to physical stores, they are to some extent the catallogue sellers of the beginning of the century.

What other examples do you have?