Internet Marketing Design Innovation ...

What is the difference between a business strategy and customers needs

There are always different ways of presenting what you do on any business, what is your business but what amazes me the must is how easy to mistake your products with the goal of your business.

A hair dresser - the business is to not to cut hair (thats what they need to do) but to make people feel better by the fact that you cut their hairs - the feeling better is the most important thing, the why they come back

Amazon to name a good exemple for me  - yes, they sell books and tons of other stuff but their business is not the products but making it easy to buy for people that don't want to go to physical stores, they are to some extent the catallogue sellers of the beginning of the century.

What other examples do you have?

Heart of Google

" The most famous part of our ranking algorithm is PageRank, an algorithm developed by Larry Page and Sergey Brin, who founded Google. PageRank is still in use today, but it is now a part of a much larger system. Other parts include language models (the ability to handle phrases, synonyms, diacritics, spelling mistakes, and so on), query models (it's not just the language, it's how people use it today), time models (some queries are best answered with a 30-minutes old page, and some are better answered with a page that stood the test of time), and personalized models (not all people want the same thing). "

 

Get the entire post : http://googleblog.blogspot.com/2008/05/introduction-to-google-search-quality.html

Virtual tourist

Crude design but a lot of information and people on it thus they are doing something well

I prefer Tripadvisor but SocialNetworking and tourism is really an upcoming Trend because who do you trust more - other users or travel agencies ?

....

Right !!!

 

Check it out : http://www.virtualtourist.com/

Check it out http://www.lulu.com/fr

Publication on demand ? Planning on starting a book ? Greats news Lulu is open

Great Deals

www.anuncioo.com

100% free classifieds

Microsoft is dead ?

Funny stuff to read and of course Mic-o-soft is not dead

"Paul Graham, founder of Y-Combinator, declares Microsoft is dead. Paul must be living in a cave somewhere, or drunk on the Web 2.0 Kool-Aid. Paul obviously wrote his headline to grab attention and attract links to his blog. TechMeme shows that he succeeded.

For the record, Microsoft is growing revenues at over $4 Billion a year and is on track for $50 Billion this year. Since when does growing $4 Billion a year equal DEAD? If that is dead I know a lot of companies that would like to be so dead.

Paul Graham points to four reasons Microsoft is "dead";

Google is the most dangerous and feared company now
AJAX and Javascript is the new programming model of choice
Broadband Internet connections make the desktop irrelevant
Apple "Their victory is so complete I am now surprised when I see a Windows PC"

Read it all : http://dondodge.typepad.com/the_next_big_thing/2007/04/since_when_does.html

Netvibes Kills Web Portals ?

" SAN FRANCISCO (Reuters) - Netvibes, one of Europe's hottest Internet companies, has put the power to create all-you-need-to-know Web portals in the hands of individuals on Monday, challenging the decade-old strategies of online giants.

Eighteen months ago, the Paris-based company pioneered the creation of personalized home pages with live news feeds that update instantly instead of the static, occasionally updated pages common on blogs, social networks and older Web portals. 

In its new incarnation, Netvibes is giving users, for free, the power to publish their home pages as personal Web portals.

"The portal is dead. Long live the portal," Tariq Krim, Netvibes' founder and chief executive, said in an interview.

"

Read it all

Is Twitter Dumb ?

I'm still mixed between - way cool and very much dumb :)

Wisdump says it all so well

" Last week when I was at SXSW one of the hottest technologies to use was Twitter. It seemed like everyone was updating their current activities through Twitter to let all their “friends” be aware of what is going on with them. It seems like it has become a success, but there were some entries sprinkled around the web talking about the demise of Twitter, which as we know always happens when anything starts to become remotely successful.

Now I don’t use Twitter and to be honest I believed it was the dumbest idea in a while, but that never means it won’t work well. When creating a product for the Web 2.0 world what many people tend to forget is fulfilling human needs. Not practical needs like Basecamp could fulfill, but our deep down ego-filled needs.

Twitter is for the attention economy that we live in today. There are some of us (hell most of us) who love attention. I don’t mean Kevin Rose in your face Digg attention, but we like to know that people want to see what is going on with our lives. We like to know that people read our blogs and comment because talking to ourselves only made sense in 1996. Twitter doesn’t have to be practical, it just has to allow people into our lives enough to satisfy their nosy wishes"

Laugh it : http://wisdump.com/web/twitters-is-dumb-but-im-stupid/ 

Buzz marketing and french politics

Its soon to be election day in France and there are some slick ideas around to mix Internet, politics and Buzz Marketing ...

The last one i know of a box match between Ségolene Royal  and Nicolas Sarkozy, the 2 front runners for the french presidential election (http://segosarko.anuncioo.com)

Check it out :

http://segosarko.anuncioo.com/

AdSense Publisher View Of Google Pay Per Action

" Last week Google launched Pay Per Action in beta version for some AdSense publishers and AdWords advertisers. I logged into my Google AdSense account this morning, and noticed that my referrals section was redone to allow me to start placing Google Pay Per Action referrals on my site.

Below I will take you through a screen by screen view of Pay Per Action from the Google AdSense publisher side of things.

Choose Referral Locale:
When I clicked on the referrals link within the AdSense Setup screen I saw a new option to "Choose Referral Locale." As you can see from the screen capture below, I selected "English," which then took me to the next step.
  "

Check it out in full : http://searchengineland.com/070329-100802.php